The square shape that forms the outside of the logo depicts a window that reveals a cropped view of the world.
As we look closely at society, the "P" letter appears and disappears therein. In this way, Prestige International makes contributions in the interests of society, at times in visible ways, and others sight unseen.
This logo embodies our vision for Prestige International. Please watch this video about the logo to gain a greater understanding of its significance. ----- Taku Satoh
Satoh graduated from the Department of Design at Tokyo University of the Arts in 1979 and completed his masters degree at the university in 1981. After working at Dentsu Inc., he founded Taku Satoh Design Office in 1984. Starting with the product development of Nikka Whisky´s Pure Malt, Satoh has been involved in a range of product designs including Meiji Oishii Gyunyu, Lotte Xylitol Gum and S&B Spice & Herb. Satoh also designed the logos for the 21st Century Museum of Contemporary Art, Kanazawa and the National Museum of Nature and Science, performed graphic design for PLEATS PLEASE ISSEY MIYAKE, and was involved in the logo, signage and furniture design of the Musashino Art University Museum & Library. Satoh provided art direction for "Nihongo de Asobo" (Let´s Play in Japanese) for the educational channel of NHK, overall direction for "Design Ah!" and direction for 21_21 DESIGN SIGHT, rounding off activities that extend across broad categories. Satoh has also attracted attention for the "Design Deconstruction Project" that seeks to analyze mass produced products from a design perspective.
Satoh´s notable publications include "Kujira wa shio o fuite ita" (DNP Art Communications), JOMONESE (Bijutsu Shuppansha) and the photo collection Maana Mikan (Heibonsha).